City Centre Alexandria- Valentine Campaign

About City Centre Alexandria:

The landmark shopping destination opened in January 2003 to offer its customers a unique shopping and entertainment experience. The Centre has recently completed a massive extension programme that has increased the total number of retail stores in the mall from 97 to over 170, spread over a trading area of 60,370 square metres.

Client Brief: Create a valantine campaign that bonds us with our audience

Objective: aiming to create strong relation with its audience

Creative Concept: Love Is...

Love is showering themwith gifts..

Love is dinner dates every weekend..

Love is amovie for 2..

And somuchmore..

February is always associated with being themonth of LOVE! And that doesn’t have to be just about your significant other,this campaign is for anyone that YOUlove, whether your partner, bestfriend or sibling. This year, at City CentreAlexandria, we’ll celebrate the love by showing what LOVE actually is.. We will be showing our audience whatlove is fromthe point of view of City CentreAlexandria and asking themto share whatthey what they think it is as well

Social Media Links:

https://www.instagram.com/p/CZcF7vwLZNx/

https://www.instagram.com/p/CZfD2GUlG8e/

https://www.instagram.com/p/CZjfumlLkS_/

https://www.instagram.com/p/CZmEeGSLT8_/

https://www.instagram.com/p/CZrX0pGsLN-/