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Resume

My journey as a Strategist has been driven by the belief that effective strategies are built upon narratives that engage, inspire, and resonate. I specialize in crafting campaigns that transcend the boundaries of conventional marketing by integrating the power of storytelling. By diving deep into consumer behavior insights, market trends, and the essence of brand narratives, I design strategies that don't just communicate messages, but create lasting connections.

I've created campaigns for more iconic brands than there are flavors of sushi at a Japanese restaurant. In my 3 years as a Strategist, I have produced work for Majid Al Futtaim, Macro Group Pharmaceuticals, Solik Group, Seif Group, Shezlong, Meuble El Chark, MNHD, iVein Clinics, Waterfront, and more…

Basically, I do 3 things: Insight, Strategy, and Creative.

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